Marketing with the XXXX-off factor

Okay, there’s no denying that over-produced talent show The X factor is ingrained in modern popular culture.

There’s also no denying that the UK’s MPs have systematically raped, pillaged and disrespected the country, its bank balance and its populace.

So you’d think that both parties would have a little humility; a little more on their agenda than childish backbiting and cheap shots with no regard whatsoever for the fact that we might want some serious work out of these guys for at least the next century.

Their recent marketing campaigns would wholeheartedly suggest not.

First Labour kicked off featuring David Cameron and George Osbourne, sporting Jedward’s infamous ice-cream cuts.

The half-arsed copy line, ‘You won’t be laughing if they win’ only added injury to the insult.

And I mean insult. I didn’t want to use this blog to rant – it’s the number one schoolboy error of blogging – but I’m pretty XXXXing dismayed.

Dismayed that intelligent people are getting fed this kind of puerile, benefit-bereft drivel; dismayed the party has not had a thought for how they can address the most pressing political concern of the moment and dismayed that anybody in advertising or marketing can even think this worthy of public viewing.

It gets no better I’m afraid. Since the Irish twins have been booted off the X Factor, the Conservatives have wasted no time in launching their own assault. Sorry insult. At least this version, featuring the hapless Brown and Mr. Darling is a slightly, ever so slightly better Photoshop job but both ads belong on the b3ta challenge – a pretty funny site where anyone who knows how to paste an image into a word doc and come up with a line can broadcast their message.

No points whatsoever to the reds or the blues for:

  • failing to gauge the strength of feeling of the public who can still be arsed to vote
  • treating us like the little kids they would have us all be
  • spending oodles on marketing that doesn’t communicate one iota of a single benefit
  • not having one ounce of humility and spending the cash on trying to go at least a little way in redressing the balance of the bled-dry balance books
  • not even giving one brain cell over to how this might project brand Labour or brand Conservative
  • achieving the mutually assured destruction of simultaneously looking like the bunch of clowns they all are.

Full points to both agencies concerned however, for:

extracting even more taxpayer’s dosh on something that, quite frankly wouldn’t get in the portfolio of a six year old.

Larner Caleb

Freelance Copy, Concepts,
Branding & Creative Direction

November 24th, 2009 0 Comments



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