Oh, oh… Apple introduces Magic Launchpad, for a speedier connection to the real world

After a period of downtime this morning, the Apple store is now back, and as expected – it now carries refreshed, faster iMac and Mac Pro computers. However, earlier rumours have shown to be true, as Apple has also launched a completely new product, called the Magic Launchpad.

The Magic Launchpad is a 1m x 1m ramp, designed to work on your voracious appetite for buying anything remotely Mac related. Perfect for positioning at the edge of cliffs and very high buildings, it uses the same multitouch technology as the MacBook Pro and is fully capable of launching 4 to 5 Mac lemmings simultaneously.

It “supports a full set of gestures, including the two-fingered ‘so long fan-boy sucker’ and the one-fingered ‘get yourself a life instead’ thereby giving you a whole new way to control the way you jump off the consumer chasm” claims Apple’s product description. It connects with your Mac via Bluetooth, and it’s intended to be used either in the open countryside or in built-up areas, especially those with a high proportion of skyscrapers.

The Magic Launchpad comes as a standalone accessory and it costs roughly £35 to end your irrational addiction.


Larner Caleb

Freelance Copy, Concepts,
Branding & Creative Direction


July 27th, 2010 5 Comments



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    • My Goat is Missing
      July 27, 2010 - 8:24 pm

      Larner, why can’t you have posted this a month ago before I wasted my money on an iPad? Now I know what all that laughing was in the background when I left the store. Guess I’ll need to spend yet another £35 and launch it in your direction. Prepare to have another loose slate!
      PS. You are displaying all the symptoms of the biggest addict of all! Great read!

    • Larner
      July 27, 2010 - 8:32 pm

      Thanks for your comment P.

      You’re right of course. Nothing like a bit of self deprecation to keep the feet on the ground – and off the new Launchpad!

    • Spitonpigeons
      July 29, 2010 - 3:49 pm

      Should probably just use a pc…..

    • Larner
      July 29, 2010 - 4:29 pm

      Mr. Carter,

      It is truly an honour to have you comment on Ouch, but you can be sure of one thing. I will not be using a pc.

    • bestwhispers
      September 20, 2010 - 11:55 am

      Forget about Inland Revenue, it’s the mac taxes that cripple me. But hark! What is that high, sweet piping? Now I must dance with the apple children, down that wondrous portal in Regent Street.

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