Callcredit DM

CAMEO UK, Callcredit’s Information Group’s consumer segmentation tool classifies every individual, household and postcode in the UK for use in customer profiling, prospect targeting, market analysis, retail planning and risk for pricing assessment.

With CAMEO UK, Callcredit wanted to target marketing agencies, advertising, PR and customer engagement agencies. So, using the insight that data experts are becoming increasingly respected within businesses, this concept was intended to get people talking (and laughing) within agencies about data and even about ‘geekiness’. Using the glasses supplied, the direct mail pack demonstrates how easy it is for anyone in the agency to become a data geek as the glasses inevitably get passed around the office.