Crispin Lofts, Leeds

At the corner of New York Street and North Street, stands one of Leeds’ most iconic buildings. After looking into the history of this building, I discovered it was once a thriving shoe factory. Because I firmly believe branding should have a solid foundation in history, truth or real features, it was a natural step to create the Crispin brand – named after St. Crispin, the patron saint of shoes; a great fit as part of the brief was to show how close a walk these beautiful apartments are from the heart of Leeds.

Working with the people at Of Creative, this was an absolute pleasure to be involved in, with work including creative strategy, concepts and copywriting.