First Street, Manchester

A brand identity fit for one of Europe's major developments

Stretching out over 20 acres of Manchester city centre’s heartland, First Street represents one of Manchester’s most important sustainable development and regeneration projects.

The work was carried out with Ask Developments and in partnership with leaders of Manchester City Council.

With one of Europe’s longest tree-lined boulevards, the logo was designed to have an international feel while representing the three main thoroughfares that run through the development.

The work in total included brand creation, the naming of the scheme, films for launch at MIPIM, brochureware and direct mail.