For a fresh approach to your next ad or campaign, just add:
– some shiny looking fruit, preferably sliced and with a good few drops of water
– sometimes just a splash of water will do the trick
– any kind of cleaning product; soap, detergent, coca-cola, that sort of thing
– or, if you’re really trying to be ca-rayzee, try the odd stylised dandelion – always synonymous with fresh stuff.
The ‘fresh approach’ gambit always comes in handy when the following has happened:
– your client has sold you short on what makes his or her product or service great
– your account manager has sold you short on what makes his or her client’s product or service great
– neither of the two parties has ever heard of a proposition.

…Then sleep safe in the knowledge that there’s only one kind of product or service owner who should be pleased with this kind of oxymoron:*
* Yes, yes, for the pedants I realise ‘fresh approach’ is not an oxymoron in the true sense of the word, but the proposition of presenting ‘fresh approach’ as a new idea mostly definitely is!
Freelance Copy, Concepts,
Branding & Creative Direction
mail@larnercaleb.com
2 Comments
Fresh thinking. And fresh is new. And new is good. I don’t need to know anything more! Here’s my wallet!
Or you could fall back on the ‘New improved…!’ line. Which begs the question of what people were doing buying the old, unimproved product.
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