The promising phone call (Sultan of Ikea part 2)

Part 1 is here. Phoned up Ikea, Leeds. Got a zillion recorded options that I absolutely love; “If you’d like to speak to anything but a human being, hold, on you’re in luck, we’ve got a trillion options that all send you back to the same battery farm.”

Excellent.

Anyway, finally got through to a friendly lady, and explained my pitiful plight. Rather encouragingly, she mentioned that I didn’t need my receipt. A bank statement showing we’d made a substantial purchase at Ikea would be enough. Right, game on. Thank you for your time – you’ve almost made my year (you know I don’t get out much.)

Brand tOuch score out of ten: 7. Hopes: Optimistic.

To be continued…

Larner Caleb

Freelance Copy, Concepts,
Branding & Creative Direction

mail@larnercaleb.com

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