The statements are back (Sultan of Ikea part 4)

Part 3 here. Statements arrived from Halifax. Expected them to be gold plated but strangely, no such luck. Found an Ikea entry and duly rang the battery farm again.

‘Okay, Mr Caleb, that should be fine. Can you bring the mattress in?’

‘Well, I could…’ At least they’d see how so unworthy it is of a 25 year guarantee.

‘Er it’s okay… can you take some photos of it?’


‘Right, that should be fine. Just bring a photo in with your statement and that will be fine.’

‘Brilliant, thanks for your time.’ That, I think counts as a result.

Brand tOuch score out of ten: 8.5. Hopes: Rising.

To be continued…

Larner Caleb

Freelance Copy, Concepts,
Branding & Creative Direction



    Follow @LarnerC


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