The Sunken Sultan

I’ve got a bit of a problem in the bedroom department. Problem is, it dips in the middle. It looks a bit sad and withering. The Missus refuses to touch it with a barge pole.

Our Sultan mattress from Ikea has developed a great, sunken dip. You’d think with a name like Sultan, it would be strong, mighty even… and provide a right royal night’s kip. Not so. Not anymore. Mind you, we’ve had it nearly five years now. But that’s not the point.

The Sultan from Ikea comes with regal guarantee of 25 years.

Cue consumer battle. Cue a customer services test for one of the biggest home furnishing retailers in the universe. And, as I’ve been daft enough to lose my receipt, cue a potential nightmare for yours truly whose back is already starting to buckle under the strain.

So, to test the burgeoning brand that is Ikea, I thought it would be good to provide little snippets of my anticipated long-drawn out process in trying to get my mattress replaced on the basis of the whopping 25 year guarantee. So if you want to follow my progress and more importantly the performance of Ikea, just check back from time to time and you’ll discover this saga has a whole category of its own – The Sultan of Ikea. Wish me luck.

To be continued…

Larner Caleb

Freelance Copy, Concepts,
Branding & Creative Direction



    Follow @LarnerC


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