The visit to the store (Sultan of Ikea part 5)

Part 4 here.

‘What, they told you to bring a photo?’


‘They said that would be okay? And this statement isn’t enough. I’m afraid we need the card number that went with the purchase.’

Is it Ikea policy to employ liars at the battery farm? At the moment, I’m guessing so.

Okay, so I need to contact Halifax again and see if they can find the card number from 5 years ago for me. At this point I’m thinking, this Ikea lady is staring me in the face and potentially saying I’m trying to scam a mattress from them. Or at the very least that I may not have purchased the said mattress. I obviously look like a bloke who’d happily accept a second hand mattress from someone. Thanks a bunch.

Brand tOuch score out of ten: 4. Hopes: Fading.

Right. Stiff upper, press on. Phoned Halifax who said, ‘Ooooh no…oooo…. We can’t give you that kind of information over the phone. You’ll have to go into a branch and request it.

Reluctantly left the Ikea store empty handed (ie; no new mattress) and drove the 15 miles back to my Halifax branch.

‘What, they told you that you needed to go into your branch…?’

Is it Halifax policy to employ liars at the Halifax farm?

‘Customer services could have got you they information, they just try to send more people in branch…’

Her exact words. Apparently it is Halifax policy to employ liars at the Halifax farm.

Impromptu Halifax Brand tOuch score out of ten: 0, nada, zilch. Hopes: I’ll eventually lose the will to live.

To be continued…

Larner Caleb

Freelance Copy, Concepts,
Branding & Creative Direction

November 10th, 2009 0 Comments



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